Lena Torres Design creates clean, modern visual identities for local businesses and nonprofits across Austin — logos, social assets, and website layouts that actually get noticed.
Real design, real results, from a real person who answers your emails and meets your deadlines.
A look at three recent projects that show what clean, intentional design can do for a brand.
A full brand refresh for a local Austin coffee shop — new logo, color palette, and packaging design. The owner needed something that felt warm, handcrafted, and unmistakably Austin. Sales of branded merch jumped within the first month.
Greenway Austin needed a trustworthy, modern identity to attract donors and volunteers. Lena developed a cohesive visual system including logo, donor materials, and social media templates. The new brand helped them exceed their annual fundraising goal.
A South Austin boutique needed a website layout and social media kit to launch their online presence. Lena created wireframes, a homepage layout, and a full set of Instagram templates. The boutique went live in under three weeks.
I'm Lena Torres, and I run a boutique design studio right out of my home office here in Austin, Texas. I started Lena Torres Design because I believed that small businesses and nonprofits deserve the same level of thoughtful, professional branding that big companies pay agencies hundreds of thousands of dollars for — without the corporate runaround or the bloated price tag.
My work is rooted in clarity. I don't do trend-chasing or design-by-committee. Every logo, social media kit, and website layout I create is built around one goal: making your brand immediately recognizable and genuinely trustworthy. I work closely with each client to understand what makes their business tick before I ever open a design file.
I specialize in working with Austin's local business community and mission-driven nonprofits. I know how tight budgets can be, and I know how much is riding on that first impression. My clients aren't just project numbers — I remember their brand colors at the grocery store and root for their success long after a project wraps up.
Fair warning: I am a self-described scatterbrain, so I've built systems to keep every project on track and on time. You'll always know where we stand. I answer messages promptly, I hit deadlines, and I make the process feel easy — because good design shouldn't feel like a headache.
Lena Torres
Designer · Brand Strategist
Austin, Texas 🤘
Transparent pricing, no surprises. Every service is tailored to your goals — not packaged as a one-size-fits-all deal.
Everything you need to look legit from day one.
Logo Design
Primary logo, alternate versions, and full file package in all formats.
Full Brand Kit
Logo + color palette + typography guide + usage guidelines doc.
Brand Refresh
Modernize an existing brand without losing your existing recognition.
Business Card Design
Print-ready business card design, front and back, any finish.
Consistent, eye-catching visuals for every platform.
Instagram Template Pack
10 branded, editable Canva templates for posts, reels covers, and stories.
Profile Branding Setup
Custom profile photo, cover image, and bio graphic across up to 3 platforms.
Monthly Content Graphics
8 custom social graphics per month, delivered by the 1st, retainer basis.
Event Promo Graphics
Facebook event banners, Instagram posts, and story graphics for one event.
From homepage wireframes to print-ready flyers.
Homepage Layout Design
Full desktop and mobile wireframe + high-fidelity mockup for one-page sites.
Multi-Page Website Design
Up to 5 pages designed, responsive mockups, ready for your developer or Squarespace.
Flyer & Poster Design
Print-ready single-sided flyer or poster, up to two rounds of revisions.
Nonprofit Donor Package
Annual report layout, donation page graphics, and one-sheet donor brief.
All prices are starting rates. Custom scopes quoted within 24 hours. Request a quote →
Logos, layouts, and social kits — a cross-section of recent client work from across Austin.
Roots & Roast — Brand Identity
Greenway Austin — Logo System
Bright Thread — Website Layout
East Side Slice — Menu Design
Luz Photography — Social Kit
Casita Realty — Brand Refresh
Don't take my word for it — here's what Austin business owners and nonprofit leaders have to say.
"Lena redesigned our coffee shop logo and honestly, it changed how customers see us overnight. She listened to every detail we gave her, came back with three concepts, and nailed it on the second round. The file package she delivered was incredibly organized — print, web, everything. We've had customers come in just because they saw our new sign."
Marcus & Deja Webb
Owners, Roots & Roast Coffee · Austin, TX
"We're a small nonprofit and were nervous about spending money on design. Lena made it completely worthwhile. Our new brand feels professional and modern without losing the heart of what we do. She designed donor materials that helped us hit our year-end fundraising target for the first time in three years. She was communicative, on-budget, and fast."
Sandra Okafor
Executive Director, Greenway Austin
"I came to Lena with a rough idea and a tight timeline — we needed a website layout and Instagram templates before our soft launch. She delivered everything in two weeks and it looked better than I imagined. My customers constantly ask who designed my site and I always send them straight to Lena. She's the kind of designer who actually gets your vision without you having to explain it five times."
Priya Nandakumar
Founder, Bright Thread Boutique · South Austin
Austin, Texas
Serving clients across the Austin metro — East Austin, South Congress, The Domain, and beyond. Remote projects welcome nationwide.
Open in Google Maps →💬 Response Time
I typically respond to all inquiries within 24 hours on business days. For urgent projects, call directly — I pick up during studio hours.
Ready to level up your brand? Fill out the form and I'll get back to you within one business day with next steps and a project quote.